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Competing on the Edge - Shona L. Brown, Kathleen M. Eisenhardt

Competing on the Edge (1998)

Strategy as Structured Chaos
door Shona L. Brown, Kathleen M. Eisenhardt
beschikbaar management verandering 92 keer bekeken

In their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change.