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The Experience Economy - B. Joseph Pine, James H. Gilmore

The Experience Economy (1999)

Work is Theatre & Every Business a Stage
door B. Joseph Pine, James H. Gilmore
beschikbaar management verandering 139 keer bekeken

With "The Experience Economy", the authors raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers with what they truly want: an experience.